Web Site Design and Development in Kidderminster
Crystal Thought provides digital solutions to businesses. Services include Web Design, Business IT Support, Marketing Services, Creative Design, Illustration, and Search Engine Marketing. We also provide FREE fact sheets on our website to help businesses. ...
Achieving a page one position on Google or any of the other popular search engines is a goal every website owner wants to achieve. However, this elusive prize is becoming harder to achieve as the Internet becomes more and more crowded and competitive. Selecting your keywordsMost website owners will have a good idea what keywords are most relevant to their own products or services, but choosing a popular keyword is not always the most effective use of your budget. The more popular and competitive a keyword is the higher the bidding price per click.Some of the most cost effective keywords are longer phrases, these are known as long tail keywords. These can be very specific and will receive fewer clicks but will cost less and achieve better conversion rates.Therefore, thorough research to find relevant keywords that bring in visitors at a lower cost is essential to maximise your return on investment. By continually monitoring your keyword performance and measuring not just the click through rate but also the conversion rate on your site, you can discard under performing keywords and measure the performance of good keywords.Writing ad copyThe copy you write for your adverts must be relevant to the web page your visitors will be landing on. Wasted clicks cost you money. Your copy must compel the searcher to click through to your website and it has to stand out from the competition, so make it different and make it relevant.The effectiveness of your advert will determine your position on the page, your click through rate and ultimately, whether visitors found what they were looking for when they arrived on your landing page.Do your research, look at your competitor's ads, include your keywords in the copy and then test, measure and test again.Landing pageYour landing page should reflect what you have communicated in your ad copy. If a visitor does not find what they were expecting to find quickly they will move on and their click is wasted. To be effective the landing page should show the products or services being advertised with a clear call to action. Whether that is signing up to a free report so that you can capture the users details or going on to make a purchase.Pay per click can turn out to be an expensive and time consuming exercise for the unwary and inexperienced, learn as much as you can by using the online support provided or call in an expert.
Content Management System websites, E-commerce websites, eNewsletters, Google Adwords campaign management.
Approved Business Link supplier, Member of the Birmingham Chamber of Commerce.
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